It is a reasonable thing to want to see first. A logo is concrete, shareable, easy to react to. Strategy is none of those things at the start. It is a set of decisions about who the brand is for and what it will refuse to be, and decisions are hard to get excited about compared to a finished mark.
A logo is an answer. You need the question first.
Every mark is a visual answer to a specific question: what does this brand stand for, and who is it standing in front of. Design that question before the answer, and the logo, the colors, the type, the whole system around it, has somewhere to come from. Skip the question, and a designer is guessing at an answer with nothing to check it against, which is how a brand ends up with a beautiful mark that says nothing in particular.
This is slower at the start. A client sees moodboards and positioning statements before a single letterform. It is faster everywhere after that, because every later decision, packaging, social, a campaign three years from now, has a clear question to answer back to, instead of a guess to imitate.
