Most brands in the region are designed in English and translated into Arabic at the end. You can see it: the Arabic wordmark borrows a Latin shape, the spacing is wrong, and the tone changes from one language to the other.
One voice, two scripts
We sketch both scripts from day one. The Arabic is not a version of the English; both come from the same idea. Same weight, same rhythm, same attitude.
If your Arabic feels like a translation, your customers will feel it too.
- Choose the Arabic and Latin typefaces together.
- Write the tagline in both languages, not one then the other.
- Test every layout right to left before you sign it off.